Uber’s $11.6 billion offer for Delivery Hero is not just about gaining market share. It shows Uber wants to keep competitors like DoorDash from advancing and strengthen its own place as the food delivery market changes. After Uber confirmed its 33-euro-per-share bid, its shares dropped 2.4%. This deal could change how companies compete and influence what happens next in the industry.
Uber already owned a direct 19.5% stake in Delivery Hero and held another 5.6% through financial contracts, so making a formal offer made sense. After the news broke, Delivery Hero shares rose 12% in local trading on Tuesday, reaching €37.60 per share compared to Uber’s €33 offer. This gap suggests investors think Uber may have to increase its bid.
Uber’s timing suggests it is feeling pressure from DoorDash, which bought the British delivery company Deliveroo for about $3.9 billion last year and is reportedly interested in Delivery Hero’s assets. Uber appears to be trying to prevent DoorDash from entering European markets where Delivery Hero operates.
The bigger picture is a worldwide shakeup in the food delivery industry. The surge in new apps during the pandemic has faded quickly. With slim profits and investors now focusing on artificial intelligence and space, it has become almost impossible for smaller companies to stay independent. The remaining players are merging quickly.
Looking ahead, the main goal is autonomous delivery. Drones, robots, and self-driving vehicles are expected to lower food delivery costs significantly. Amazon raised the stakes this month by announcing 30-minute delivery for groceries and essentials in many U.S. cities.
