Spotify shares had their best day in almost seven years, climbing 15% on Thursday. The jump came after the company’s investor day, where Spotify shared long-term revenue and margin goals to give investors a clearer picture of its plans. These specific commitments sparked new interest in the stock after a stretch of weaker performance.
Co-CEOs Gustav Soderstrom and Alex Norstrom also shared clear financial goals through 2030. Spotify aims for annual revenue growth in the mid-teens, gross margins between 35% and 40%, and operating margins above 20%. The company expects strong growth in free cash flow as well. Spotify’s bigger goals include reaching 1 billion subscribers, €100 billion in revenue, and gross margins over 40%.
Spotify also announced two new premium features at the investor day. The first is an AI tool, made with Universal Music Group, that lets Premium subscribers create covers and remixes of songs for an extra fee. The second feature, called Reserved, finds an artist’s biggest fans and holds two concert tickets for them. These features will start rolling out this summer for some new tours.
These announcements come about a month after Spotify’s first-quarter earnings report, which showed subscriber growth was below Wall Street’s expectations. For this quarter, Spotify expects to add 6 million premium subscribers, reaching a total of 299 million, and projects operating income of €630 million. Earlier this year, Spotify raised the price of its U.S. individual premium plan from $11.99 to $12.99.
Even with Thursday’s jump, Spotify’s stock is still down about 15% in 2026 and 36% over the past year.
